As Chief Data and Technology Officer, Patrick is responsible for leading the digital, data, intelligence and product teams Australia and New Zealand.
With more than 17 years’ experience working in media, advertising and technology, Patrick is a strategic and transformational leader who is passionate about solving complex business challenges for clients. He has a deep understanding of Ad-Tech, Mar-Tech, data-driven marketing, analytics and building programmatic ecosystems, helping clients navigate through the complexity to grow their businesses.
Prior to joining Dentsu Aegis Network in 2019, Patrick was Chief Executive Officer at Cadreon, IPG Mediabrand’s data and technology unit. In this role, he led a team of more than 120 people across Australia, developing best-in-class data and technology solutions for his clients. He has previously held senior leadership positions with RadiumOne and Mi9, Nine’s digital arm.