Tom Gregory is ANZ Country Manager at Lifesight, a rapidly expanding data and analytics business, now active in 18 markets across JAPAC, MENA and ANZ. Tom is responsible for Lifesight’s ANZ business’ go-to-market strategy and oversees partnerships with adtech platforms, media owners, publishers and agencies.
Originally from the UK, he’s worked in a variety of client-service agency roles in Australia before transitioning into commercial roles with global adtech and data businesses. Tom has spent the last 6 years working in mobile location specialist roles. Lifesight mobile SDK data powers audience data solutions, offline attribution, data enrichment and identity solutions for partners.
Tom currently co-chairs the IAB Advertising Effectiveness Council, who collectively provide IAB industry body thought leadership and educational content on all things measurement related.