09:00 Welcome | Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh

09.30 AdTECH: The (Big) Big Picture
Patrick Darcy | Chief Data and Technology Officer | Dentsu Aegis Network ANZ

10:15 The Big OOH (Demand-side) Picture. How Does OOH Fit Into The Present For Brands And What Do They Need For The Future?
Ryan Hedditch | Out of Home Specialist
Nicole Prior | Chief Media Partnerships Officer | UM Australia
Michaela Chan | General Manager – Brand, Campaigns and Media | Consumer Marketing | Tourism Australia

Chaired by Paul Butler | Managing Director | VMO

11:00 COFFEE

11.30 The Big OOH (Supply-Side) Picture – How Does Data And Technology Enable The Future for Publishers?
Brendon Cook | CEO | oOh! Media
Kirsty Dollisson | MD | Torch Media
Steve O’Connor | CEO | JCDecaux
Mark Fairhurst | Chief Customer Officer | QMS

Chaired by Charles Parry-Okeden | Chairman | OMA

12.00 Global Insights
Stephanie Gutnik | Consultant, Digital Transformation | Outfront Media and Chair AdTECH: OOH – Toronto, AdTECH: OOH – New York and Previous Chair AdTECH: OOH – London and AdTECH: OOH – Amsterdam
Fiona FitzGibbon | Founder | Diversiffi Media
Tim Harvey | Founder | Knitting Media

Chaired by Adrian J Cotterill | Editor in Chief | DailyDOOH

12.30 LUNCH BREAK in the Food Court

13.30 Real Australian Programmatic Case Studies From The Last 12 Months
Ben Whall | Programmatic Director | MediaCom
Nick Thomas | Head of Marketplace | MediaCom

in conversation with Matt Bushby | MD | Hivestack

14.00 Throw Out What You Knew – Understanding and Activating OOH Audiences In The New Normal
Dan Richardson | Head of Data, ANZ | Verizon Media
Tom Gregory | Country Manager (ANZ) | Lifesight

When it comes to audience planning in out-of-home we are at ground zero. Consumers now live and interact differently. In this session we will look at how audience mobility and online behavioural data is being combined to enrich OOH delivery.

14.30 Data Snobbery. The Digital World Is About To Lose Its Cookies; How Does That Affect Data Expectations And What Does That Mean for OOH?
Joanna Georges | Director | The Stitch Agency
Andrew Dixon | Head of Sales & Client Services | Amobee
Matthew De Palo | Solutions and Innovation Director | Kinesso

Chaired by Bruce Mundell | Group Director, Customer Strategy | oOH! Media


15.30 Scaling Programmatic. Predictions (And Plans) for the Next 12-24 Months in ANZ
James Bayes | GM | The Trade Desk ANZ
Venessa Hunt | Chief Digital Strategy Officer | GroupM ANZ
Ben Allman | Sales Director, APAC | Broadsign

Chaired by Cassandra Cameron | Head of Trading and Sales Operations | JCDecaux

16.15 Digital and DOOH. What Is The Difference?
Braden Clarke | Programmatic Director | VMO
Sandra Scott | Account Director ANZ | Vistar Media
Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh

Chaired by Dan Robins | Director | PwC CMO Advisory

17:00 Closing Remarks | Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh

17:00 Bar Opens / Networking