08.45 REGISTRATION & COFFEE
09:00 Welcome | Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh
09.30 AdTECH: The (Big) Big Picture
Patrick Darcy | Chief Data and Technology Officer | Dentsu Aegis Network ANZ
10:15 The Big OOH (Demand-side) Picture. How Does OOH Fit Into The Present For Brands And What Do They Need For The Future?
Ryan Hedditch | Out of Home Specialist
Nicole Prior | Chief Media Partnerships Officer | UM Australia
Michaela Chan | General Manager – Brand, Campaigns and Media | Consumer Marketing | Tourism Australia
Chaired by Paul Butler | Managing Director | VMO
11:00 COFFEE
11.30 The Big OOH (Supply-Side) Picture – How Does Data And Technology Enable The Future for Publishers?
Brendon Cook | CEO | oOh! Media
Kirsty Dollisson | MD | Torch Media
Steve O’Connor | CEO | JCDecaux
Mark Fairhurst | Chief Customer Officer | QMS
Chaired by Charles Parry-Okeden | Chairman | OMA
12.00 Global Insights
Stephanie Gutnik | Consultant, Digital Transformation | Outfront Media and Chair AdTECH: OOH – Toronto, AdTECH: OOH – New York and Previous Chair AdTECH: OOH – London and AdTECH: OOH – Amsterdam
Fiona FitzGibbon | Founder | Diversiffi Media
Tim Harvey | Founder | Knitting Media
Chaired by Adrian J Cotterill | Editor in Chief | DailyDOOH
12.30 LUNCH BREAK in the Food Court
13.30 Real Australian Programmatic Case Studies From The Last 12 Months
Ben Whall | Programmatic Director | MediaCom
Nick Thomas | Head of Marketplace | MediaCom
in conversation with Matt Bushby | MD | Hivestack
14.00 Throw Out What You Knew – Understanding and Activating OOH Audiences In The New Normal
Dan Richardson | Head of Data, ANZ | Verizon Media
Tom Gregory | Country Manager (ANZ) | Lifesight
When it comes to audience planning in out-of-home we are at ground zero. Consumers now live and interact differently. In this session we will look at how audience mobility and online behavioural data is being combined to enrich OOH delivery.
14.30 Data Snobbery. The Digital World Is About To Lose Its Cookies; How Does That Affect Data Expectations And What Does That Mean for OOH?
Joanna Georges | Director | The Stitch Agency
Andrew Dixon | Head of Sales & Client Services | Amobee
Matthew De Palo | Solutions and Innovation Director | Kinesso
Chaired by Bruce Mundell | Group Director, Customer Strategy | oOH! Media
15.15 SHORT COMFORT BREAK
15.30 Scaling Programmatic. Predictions (And Plans) for the Next 12-24 Months in ANZ
James Bayes | GM | The Trade Desk ANZ
Venessa Hunt | Chief Digital Strategy Officer | GroupM ANZ
Ben Allman | Sales Director, APAC | Broadsign
Chaired by Cassandra Cameron | Head of Trading and Sales Operations | JCDecaux
16.15 Digital and DOOH. What Is The Difference?
Braden Clarke | Programmatic Director | VMO
Sandra Scott | Account Director ANZ | Vistar Media
Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh
Chaired by Dan Robins | Director | PwC CMO Advisory
17:00 Closing Remarks | Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh
17:00 Bar Opens / Networking