AdTECH OOH - Sydney

September 23, 2020


AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

This year the event is being chaired by Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh and the attendance fee has been reduced to AUD 295 in recognition of the current situation.


We recognise that there are new considerations for in-person events, and your safety, security and health are always our priority.

We are fortunate that Hoyts Cinemas has experience in dealing with the new reality and are strictly enforcing government guidelines in respect of social distancing (seat numbers restricted according to the 4 sq.m rule) and hygiene.

To read their statement on safety protocols, click here.

Along with Hoyts, we continue to monitor the situation very closely.
In the event that circumstances change and we are unable to hold the event on the current date, we will endeavour to postpone the event until later in the year.

In this case, all tickets remain valid for the new date or will be refunded 100% according to your preference.

For the sake of clarity, we will not convert the conference into a ‘virtual’ event.





09:00 Welcome | Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh

09.30 AdTECH: The (Big) Big Picture
Patrick Darcy | Chief Data and Technology Officer | Dentsu Aegis Network ANZ

10:15 The Big OOH (Demand-side) Picture. How Does OOH Fit Into The Present For Brands And What Do They Need For The Future?
Ryan Hedditch | Out of Home Specialist
Nicole Prior | Chief Media Partnerships Officer | UM Australia
Michaela Chan | General Manager – Brand, Campaigns and Media | Consumer Marketing | Tourism Australia

Chaired by Paul Butler | Managing Director | VMO

11:00 COFFEE

11.30 The Big OOH (Supply-Side) Picture – How Does Data And Technology Enable The Future for Publishers?
Brendon Cook | CEO | oOh! Media
Kirsty Dollisson | MD | Torch Media
Steve O’Connor | CEO | JCDecaux
Mark Fairhurst | Chief Customer Officer | QMS

Chaired by Charles Parry-Okeden | Chairman | OMA

12.00 Global Insights
Stephanie Gutnik | Consultant, Digital Transformation | Outfront Media and Chair AdTECH: OOH – Toronto, AdTECH: OOH – New York and Previous Chair AdTECH: OOH – London and AdTECH: OOH – Amsterdam
Fiona FitzGibbon | Founder | Diversiffi Media
Tim Harvey | Founder | Knitting Media

Chaired by Adrian J Cotterill | Editor in Chief | DailyDOOH

12.30 LUNCH BREAK in the Food Court

13.30 Real Australian Programmatic Case Studies From The Last 12 Months
Ben Whall | Programmatic Director | MediaCom
Nick Thomas | Head of Marketplace | MediaCom

in conversation with Matt Bushby | MD | Hivestack

14.00 Throw Out What You Knew – Understanding and Activating OOH Audiences In The New Normal
Dan Richardson | Head of Data, ANZ | Verizon Media
Tom Gregory | Country Manager (ANZ) | Lifesight

When it comes to audience planning in out-of-home we are at ground zero. Consumers now live and interact differently. In this session we will look at how audience mobility and online behavioural data is being combined to enrich OOH delivery.

14.30 Data Snobbery. The Digital World Is About To Lose Its Cookies; How Does That Affect Data Expectations And What Does That Mean for OOH?
Joanna Georges | Director | The Stitch Agency
Andrew Dixon | Head of Sales & Client Services | Amobee
Matthew De Palo | Solutions and Innovation Director | Kinesso

Chaired by Bruce Mundell | Group Director, Customer Strategy | oOH! Media


15.30 Scaling Programmatic. Predictions (And Plans) for the Next 12-24 Months in ANZ
James Bayes | GM | The Trade Desk ANZ
Venessa Hunt | Chief Digital Strategy Officer | GroupM ANZ
Ben Allman | Sales Director, APAC | Broadsign

Chaired by Cassandra Cameron | Head of Trading and Sales Operations | JCDecaux

16.15 Digital and DOOH. What Is The Difference?
Braden Clarke | Programmatic Director | VMO
Sandra Scott | Account Director ANZ | Vistar Media
Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh

Chaired by Dan Robins | Director | PwC CMO Advisory

17:00 Closing Remarks | Joe Copley | MD, Europe & APAC | Director of Partnerships Global | Seedooh

17:00 Bar Opens / Networking



HOYTS Broadway

Greek Street &, Bay Street



NSW 2007 Australia