Dan Richardson is an expert in translating data into a captivating narrative. As Head of Data, he is responsible for shaping Verizon Media ANZ’s commercial data strategy, building new ad products and managing the company’s data portfolio.
Working closely with brands, vendors and key agency partners, Dan holds invaluable experience in developing audience insights, segmentation, testing and implementation strategies. He’s currently co-chair of the IAB Australia’s Data Council, leading the organisation’s data transparency initiatives, and serves on the IAB New Zealand Standards and Measurement Council. Dan has also served as a board director for the International Advertising Association and president of the IAA’s Young Professionals.