Dan Robins | Director | PwC CMO Advisory

As part of PwC’s CMO Advisory, Dan consults with Australia’s biggest brands on their approach to media and marketing strategy, structure and spend.

Across his 15 year career Dan has worked with some of the biggest brands in the UK, Australia and across the APAC region advising on their media investment and data-led media approaches.

Dan has a deep understanding of programmatic technology and data on both sides of the Media industry: the buy-side as a buyer with Australia’s largest agency OMD and sell-side having built Spotify’s automated trading and data offering in 15 markets across Asia Pacific. These roles have included building a world-first hybrid agency/client programmatic trading desk, multiple performance marketing programs, and the development of marketing technology stacks and the underpinning team structures and processes to drive business growth.