Ryan Hedditch | Out of Home Specialist

With over 12 years’ experience in the media and digital communications sectors, Ryan most recently led Dentsu’s leading location based marketing specialist as National Head of Posterscope Australia, having previously held the role of National Head of Strategy. Ryan’s focus was on enhancing the Posterscope offering through new technologies, relationships, and partnerships that are evolving the OOH marketplace and driving innovation for clients.

Having also spent 5 years based at Posterscope UK in London, he has led and delivered award winning OOH solutions which have driven change and innovation in the strategic planning of OOH media.

Prior to Posterscope UK roles, Ryan held digital performance roles with neo@Ogilvy providing valuable experience to drive Posterscope’s transformation agenda as it relates to programmatic service innovation and the use of location based data and technology partnerships that are evolving the OOH marketplace and driving innovation for clients, agencies and media owners.